Simmons Distributing Company is a family owned fishing distribution business in Bessemer, Alabama, just outside of Birmingham. The business has been family owned by the Simmons family since its beginning in 1945.

We have a large assortment of fishing equipment including hard baits, soft plastic baits, reels, rods, combos, terminal tackle, line, and accessories. Our Team has over 150 years of experience in the fishing industry.

We have long standing relationships with many of the large fishing manufacturers and fishing distributors. We provide personal service and want to help you meet your fishing equipment needs.